B2AND - The Future of Online Viral Marketing

Foto B2AND Ltd.

About

B2AND is a result-oriented cloud-based online platform providing easy-to-use and scalable service utilising viral marketing within marketing campaigns in new innovative and extremely effective way.

Nowadays, traditional advertising models do not fully satisfy contemporary needs of a potential advertisers and blockchain represent an exceptional solution for this. The new concept creates advertisers out of consumers and generates peer-to-peer advertising earnings through blockchain, transforming viral marketing to truly transparent and measurable.

The new B2AND decentralized eco-system will be based on successful B2AND platform and will rely on a decentralized architecture on Etherealum blockchain supported by B2AND tokens. The B2AND decentralized eco-system will be transformed through four generations, whereas 1st generation B2AND platform has already deployed.

                    

How Does is Work

Consumers are participating and further recommending marketing campaigns and winning rewards in the process


How to create B2AND marketing campaign

A. Upon sign-up / sign-in Advertiser should create / upload 1st level recipient email addresses to whom marketing campaign is targeted. These email addresses can be created / uploaded under "Address sets" and categorized based on Advertiser's own preferences.

B. When the address set is created, the Advertiser can create a marketing campaign with the following four steps:

1. Description & timing
Describe your marketing campaign with related terms & conditions and select the campaign period.

2. Rewards
Describe your marketing rewards with related terms & conditions and select related rewards voucher code options.

3. Campaign settings
Select your marketing campaign settings, e.g. such as campaign recipient address sets, campaign category, location and / or age limitations (if any) and campaign notifications.

4. Budget
Allocate budget for your marketing campaign and activate the campaign.

INTERNET ADVERTISING INDUSTRY OVERVIEW
CURRENT MARKET SITUATION AND FORECASTS

According to IAB internet advertising revenue report by PwC [1], the global internet advertising market demonstrated a steady annual growth of 15-22% throughout the period of 2010-2016. Up to 2017, the share of internet advertising expenses was in the level of those for the television advertising. [2]
Moreover, according to the Dentsu Aegis communication group findings [3], the share of internet advertising in 2018 will exceed 50% of the total advertising market in such countries as Australia, UK, Denmark, China, the Netherlands, New Zealand, Norway, and Sweden. By 2021 the global share of internet advertising will soar from 36% to 50%. [2]


BRIEF OVERVIEW OF PLANNED DECENTRALIZED B2AND PLATFORM

Current 1st generation B2AND platform is using e-mail, as it is built as a proof-of concept platform and it is cost effective delivery channel. One of the reasons for applying the new model is that advertisers are often recipients of that reward option that globally to reward consumers and B2C is perfect answer for that. After the B2AND platform decentralization, we will use the mobile app, which is integrated with wallet to hold rewards.

2nd generation B2AND platform will have B2AND token as payment and rewards method. B2AND wallet is created, where B2AND tokens can be hold.

3rd generation B2AND will introduce mobile app, which is to be used to distribute B2AND campaign via mobile push messages instead of current email. Mobile app will also support B2AND wallet. Moreover, B2AND API is introduced, which enables advertisers to create and distribute B2AND campaigns also by using third-party frontend providers. In addition, Ethereum Smart Contract is introduced for the B2AND campaigns to be written to Ethereum blockchain upon creation and activation, which makes the information (advertiser, content, rewards, timeframe, etc.) on the campaigns publicly available.

4th generation B2AND platform will have another token for campaign tracking purposes, which will have no commercial value. These tracking tokens will not affect the value of the B2AND tokens. Using Ethereum based ERC20 tokens for tracking purposes leads to unreasonably high costs because of the high transaction fees. Moreover, current Ethereum system is not fast enough for requiring actions
instant confirmation required for our campaign tracking needs. Thus, we will issue another token devoted specifically to campaign tracking which will record the tracking information to blockchain. Potentially a private blockchain will be introduced for this purpose.

PROJECT TEAM

  • Jani Laakso : CEO and Founder

Jani is a serial entrepreneur with 15+ years proven track record and international market exposure in advising and managing several ICT start-up companies in their growth strategies, international market expansion plans, business development, sales & marketing and finance.
Jani has his degree from Turku University of Applied Sciences, Finland, and he is a founder and CEO of B2AND Ltd. and co-founder of Finland based software outsourcing company Coderum Ltd. Jani has been a blockchain believer since 2012.

  • Jere Vuorenala: CTO

Jere has a background in designing and developing software architectures for some of the most technologically innovative companies. Jere's proven technical know-how and implementation skills are trusted by MNCs.
Jere has his educational background from Tampere University, Finland and he is an acting CTO of B2AND Ltd.Jere is a blockchain enthusiast in and outside his work.

  • Jemayel Tucay: Marketing Manager
Jem has a background on the world's leading technology and consulting companies, like e.g. Convergys, Mercer, etc. in various customer service roles out from Singapore and Manila.
Jem has her economics and mass communication / media studies degrees from The Philippines and she is a Marketing Manager of B2AND Ltd.




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